Where this usually lands in our work: service at volume, marketing automation and customer portals.
A consumer brand runs two businesses on one balance sheet, and they rarely share a system. We build the commercial record in Salesforce and join it to the platforms already running DTC and wholesale, so one customer is one customer. These are the categories we most often connect.
The direct storefront, and the first-party purchase history that comes with it.
Shopify Plus BigCommerce Adobe Commerce WooCommerce
One inventory pool serving direct, wholesale and marketplaces, plus the financial close.
NetSuite Acumatica Dynamics 365 Business Central Cin7
One source of truth for copy, images and attributes, syndicated to every retailer.
Salsify Akeneo Plytix Syndigo
Purchase orders, ASNs and chargebacks from the retailers who are your largest accounts.
SPS Commerce TrueCommerce Cleo Integration Cloud Orderful
Email, SMS and loyalty on the direct side, against a profile that service can also see.
Klaviyo Attentive Yotpo LoyaltyLion
Order status, returns and retailer queries, on the same record as the purchase.
Zendesk Gorgias Gladly Freshdesk
