SMBHD Logo Medium


Roadsafe Traffic Systems Case Study

A single system to manage all Future Projects internally without reliance on multiple spreadsheets throughout the organization.

RoadSafe Traffic Systems, Inc. had a decentralized system of tracking and managing potential Future Projects. While RoadSafe’s sales are tracked within Salesforce, Future Projects were tracked in a spreadsheet without a consistent way of tracking and reporting on this data.

RoadSafe needed a standardized way to track future projects, allowing them insight to potential revenue. The goal was to keep this information separate from Opportunity revenues, as Future Projects are very high-level and aren’t a commitment from a client at a level that would warrant an Opportunity, thus leaving forecasting and Opportunity reporting unaffected. To track these Future Projects, RoadSafe needed a process that would allow the following:

  • Flexible entry of data, allowing users to associate the Future Project with either an existing account or to enter in the name of a contractor without creating an account
  • Entry of information from desktop or mobile
  • Customized reporting and dashboards to allow RoadSafe to prepare for potential incoming business
  • Ability to estimate an amount of expected revenue at either a record level or line item level

Overall, the organization needed a single, flexible solution that allowed potential business to be tracked, reported on, and prepared for. Since RoadSafe employees are often on the road or out in the field without access to a computer, the ability to enter information quickly from mobile was imperative.

In response to these challenges, RoadSafe partnered with SMBHD to create a centralized process with a mobile solution. A solution that enhances their ability to monitor Future Projects, allowing high-level data input, with the flexibility to enter data on a more detailed level, where it could be accessed by all users instead of disparate spreadsheets being created by individuals throughout the company.

Leveraging custom objects and automations within Salesforce, as well as custom development, SMBHD was able to create a streamlined process for both desktop and mobile to meet Roadsafe’s needs.

“I was very happy with the way the project was run, the project was completed on time and budget. We can now more accurately forecast future projects and provide impactful information accurately to our sponsors.”


With the single-system to manage all Future Projects, Roadsafe is now able to better track and prepare for potential work that may be coming in.

The tool allows Roadsafe users to enter data as it comes in from contractors while out in the field or in the office. RoadSafe has streamlined the process of data entry, created a central repository for this information, and gained access to reporting on key KPIs they previously did not have reporting on.

Download the Roadsafe Traffic Systems Case Study




Romeoville, IL



Products used


  • Future Project object
  • Mobile and Desktop Compatible
  • Lightning Component for Data Entry

Share This Story, Choose Your Platform!

Share on facebook
Share on twitter
Share on reddit
Share on linkedin
Share on pinterest
Share on vk
Share on email

Other Client Success Stories

Delivering results EVERY time.


P31 Fitness

With SMBHD and Salesforce we have built a central system that allows our organization to better support our members and franchise owners. We now have better insight and visibility into almost every aspect of our business that we never had before.

Relaxing Mist

Our customer service and sales team are now aligned on a single system. With SMBHD we have greater insight into our organization and we are able to provide better customer service than we were able to in the past.


A one-stop shop to have a 360-degree understanding of their business performance, specifically in the areas of business process and campaign performance.

icon-angle icon-bars icon-times